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Airbnb rooms now equal hotel rooms in Greece

According to research released by INSETE, peer-to-peer room rental availability in Greece now rivals licensed hotel rooms. Companies such as Airbnb and HomeAway listed 179,000 properties offering 854,000 beds between July 2019 and June 2020 in Greece. In 2019, there were 9,971 registered hotels operating in Greece, offering 433,689 rooms and 856,347 beds.

Athens, Greece: 19 November 2020

The Institute of the Federation of Greek Tourism Enterprises (INSETE) recently published a detailed report comparing short-term holiday rentals on platforms such as Airbnb with licensed hotel beds. The study is available for free on the website of INSETE, here.

According to the INSETE report, the number of available short-term rental beds in some regions were greater than hotel beds. The available beds in holiday rental facilities were distributed accordingly:

  • 73% in the Cyclades islands

  • 69% in Attica

  • 66% in Peloponnese

  • 54% in Ionian islands

  • 52% in Thessaly.

Out of 179,000 short-term rental properties listed in Greece

  • 89% were independent properties

  • 2% hotel rooms

  • 9 % private rooms in a shared house or apartment

As the INSETE Report states

“Short-term property rentals are no longer exclusively an activity of exploiting unused resources for a little extra income, but on the contrary, with the professional management and utilization of relevant sharing platforms, is an activity that plays an important role in shaping the country’s tourism product, especially in key tourist areas such as the Cyclades, Attica and the Ionian, where available beds for short-term rental potentially exceed beds on offer by hotels.”

Navigator Consulting provides tourism investment, Investment Advisory and Strategic Management services in Greece, Cyprus and internationally.

For further information, please contact:

Philip Ammerman

Managing Director


O αριθμός κλινών στα καταλύματα βραχυχρόνιας μίσθωσης για την περίοδο Ιούλιος 2019-Ιούνιος 2020 ισούταν με αυτόν στα ξενοδοχεία

INSETE. 18 November 2020

Greece’s Airbnbs Rival Hotel Room Capacity, Says Study

Greek Travel Pages. 19 November 2020

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